Privacy Policy
Effective Date: 29 September 2026
Welcome to https://flowerequilibrium.com/ (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal data.
This Privacy Policy explains what personal data we collect when you use our website, including our wedding enquiry and Wedding Flowers Calculator, why we collect it, how we use it, when we may share it, and what rights you have under applicable data protection laws, including the General Data Protection Regulation (GDPR).
1. Information We Collect
Depending on how you interact with our website, we may collect the following categories of information:
When you contact us, submit an enquiry, or use our Wedding Flowers Calculator, we may collect:
Information collected automatically.
When you visit our website, certain technical information may be collected automatically, such as:
2. Wedding Flowers Calculator
If you use our Wedding Flowers Calculator (https://flowerequilibrium.com/wedding-calculator), the information you enter is used to calculate an estimated floral budget based on your selected arrangements, quantities and preferences.
If you provide your email address, we use it to send the requested estimate to you by email.
The information submitted through the calculator may also be stored in our business systems so that we can process your enquiry, keep appropriate records, respond to you, and follow up regarding your wedding enquiry.
The calculator provides an estimate only. The final quotation may differ depending on your wedding plans, venue, availability, floral choices, delivery requirements and other details.
3. How We Use Your Personal Data
We may use your personal data for the following purposes:
4. Legal Bases for Processing
Depending on the circumstances, we process personal data on one or more of the following legal bases under the GDPR:
5. Google Analytics
We use Google Analytics to understand how visitors use our website and to improve its content, functionality and performance.
Depending on your consent choices and our configuration, Google Analytics may process information such as website interactions, pages visited, device and browser information, approximate location and online identifiers such as cookies.
We use Google Analytics for website analytics and do not intentionally use it to collect information that directly identifies you.
For visitors in the European Economic Area, analytics cookies and related technologies are subject to the applicable consent requirements. Google provides Consent Mode to communicate users’ consent choices to its tags and adjust how they operate accordingly.
You can manage or withdraw your cookie choices through our cookie consent mechanism.
6. Google Search Console
We use Google Search Console to monitor the technical performance, indexing and visibility of our website in Google Search.
Search Console is primarily an administrative and website-performance tool. It provides us with information about how our website appears and performs in Google Search, such as search queries, impressions, clicks and other website performance information.
We use this information to maintain, troubleshoot and improve our website and its visibility in search engines.
7. Cookies and Similar Technologies
Our website may use cookies and similar technologies.
We distinguish between:
You can accept or refuse optional cookies through our cookie consent mechanism and may withdraw your consent later.
For users in the European Economic Area, Google states that consent signals are required for applicable measurement and advertising uses of Google products, and Google Analytics can be configured to respect those consent choices.
8. How We Share Your Information
We do not sell your personal data.
We may share or make personal data available to trusted service providers where this is necessary to operate our website, process enquiries, provide requested services or manage our business.
Depending on the services currently used on the website, these may include providers of:
We may also disclose personal data where required by law, legal process or a lawful request from a competent authority, or where necessary to protect our legal rights, safety, property or the rights and safety of others.
9. Wedding Calculator Data and Email Delivery
When you submit your email address through the Wedding Flowers Calculator, your calculator selections and contact information may be transferred to our business systems for processing.
The generated estimate is sent to the email address you provide.
We retain the information associated with your calculator enquiry so that we can manage the enquiry, respond to you and maintain appropriate business records.
10. Data Retention
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including for the management of enquiries, provision of services, business administration and compliance with legal obligations.
The specific retention period depends on the type of information and the reason it was collected.
Where personal data is no longer required, we will delete it or anonymise it where reasonably possible, unless we are required or permitted by law to retain it for longer.
11. International Data Transfers
Some of our service providers, including providers of Google services, may process personal data outside the European Economic Area.
Where personal data is transferred outside the EEA, we rely on an appropriate legal mechanism for the transfer where required by applicable data protection law, such as an adequacy decision or appropriate contractual safeguards.
12. Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, alteration or disclosure.
However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.
13. Your GDPR Rights
Subject to applicable legal conditions and limitations, you may have the following rights:
14. Third-Party Websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices, security or content of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or applicable legal requirements.
The updated version will be published on this page together with a revised Effective Date.
16. Contact Us
If you have questions about this Privacy Policy, our processing of personal data, or wish to exercise your data protection rights, please contact us:
Email: info@flowerequilibrium.com
Phone: +32 489 51 14 93
Website: https://flowerequilibrium.com/
17. Legal Information
Natallia Hrusha
Equilibrium Flower Studio
TVA BE0792420417
Address (welcoming guests by appointment):
Boulevard du Regent, 29, 1000 – Bruxelles, Belgium
This Privacy Policy explains what personal data we collect when you use our website, including our wedding enquiry and Wedding Flowers Calculator, why we collect it, how we use it, when we may share it, and what rights you have under applicable data protection laws, including the General Data Protection Regulation (GDPR).
1. Information We Collect
Depending on how you interact with our website, we may collect the following categories of information:
- Information you provide directly
When you contact us, submit an enquiry, or use our Wedding Flowers Calculator, we may collect:
- Name: your first and last name.
- Email address: so that we can respond to your enquiry and, where requested, send you your estimated floral budget.
- Phone number: where you choose to provide it, for communication regarding your enquiry.
- Wedding-related information: information you provide about your wedding, event or floral requirements.
- Calculator selections: the floral arrangements, quantities, preferences and other options you select in the Wedding Flowers Calculator.
- Estimated budget information: the estimated price range generated by the calculator based on your selections.
- Enquiry Information: Information you provide when contacting us, such as your event type, budget, preferences, wedding details, and any other information you choose to include in your enquiry.
- Other information: any other information you voluntarily provide to us through forms, enquiries or communications.
Information collected automatically.
When you visit our website, certain technical information may be collected automatically, such as:
- IP address or other online identifiers;
- browser and device information;
- pages visited and interactions with the website;
- approximate location derived from technical information;
- information about how you arrived at or interacted with our website.
2. Wedding Flowers Calculator
If you use our Wedding Flowers Calculator (https://flowerequilibrium.com/wedding-calculator), the information you enter is used to calculate an estimated floral budget based on your selected arrangements, quantities and preferences.
If you provide your email address, we use it to send the requested estimate to you by email.
The information submitted through the calculator may also be stored in our business systems so that we can process your enquiry, keep appropriate records, respond to you, and follow up regarding your wedding enquiry.
The calculator provides an estimate only. The final quotation may differ depending on your wedding plans, venue, availability, floral choices, delivery requirements and other details.
3. How We Use Your Personal Data
We may use your personal data for the following purposes:
- To Respond to Enquiries: We use the information you provide through our contact forms to understand your requirements, respond to your enquiry, and discuss or provide our services.
- To provide requested information: including sending an estimate generated through the Wedding Flowers Calculator.
- To provide our services: to prepare, discuss and deliver floral services you request.
- To manage enquiries and communications: including keeping appropriate records of enquiries and correspondence.
- To operate and maintain the website: including ensuring its security and functionality.
- To improve our website and services: including understanding how visitors use our website and identifying areas for improvement.
- Analytics: where you have provided the required consent, to understand website usage through Google Analytics.
- Marketing: where you have separately provided the required consent, we may send you newsletters or promotional communications. You can withdraw your marketing consent at any time.
4. Legal Bases for Processing
Depending on the circumstances, we process personal data on one or more of the following legal bases under the GDPR:
- Performance of a contract or steps taken at your request: where processing is necessary to provide a service you have requested or to respond to your enquiry.
- Legitimate interests: where processing is necessary for legitimate business purposes, such as managing enquiries, maintaining business records, securing our website and improving our services, provided that these interests do not override your rights and freedoms.
- Consent: where we ask for your consent, including for certain cookies, analytics technologies or marketing communications.
- Legal obligation: where processing is necessary for us to comply with a legal or regulatory requirement.
5. Google Analytics
We use Google Analytics to understand how visitors use our website and to improve its content, functionality and performance.
Depending on your consent choices and our configuration, Google Analytics may process information such as website interactions, pages visited, device and browser information, approximate location and online identifiers such as cookies.
We use Google Analytics for website analytics and do not intentionally use it to collect information that directly identifies you.
For visitors in the European Economic Area, analytics cookies and related technologies are subject to the applicable consent requirements. Google provides Consent Mode to communicate users’ consent choices to its tags and adjust how they operate accordingly.
You can manage or withdraw your cookie choices through our cookie consent mechanism.
6. Google Search Console
We use Google Search Console to monitor the technical performance, indexing and visibility of our website in Google Search.
Search Console is primarily an administrative and website-performance tool. It provides us with information about how our website appears and performs in Google Search, such as search queries, impressions, clicks and other website performance information.
We use this information to maintain, troubleshoot and improve our website and its visibility in search engines.
7. Cookies and Similar Technologies
Our website may use cookies and similar technologies.
We distinguish between:
- Strictly necessary cookies: cookies that are necessary for the website or requested functionality to operate.
- Analytics cookies: cookies and similar technologies used to understand how visitors use our website, including through Google Analytics.
- Other optional cookies or technologies: where applicable, these will be described in our cookie consent mechanism.
You can accept or refuse optional cookies through our cookie consent mechanism and may withdraw your consent later.
For users in the European Economic Area, Google states that consent signals are required for applicable measurement and advertising uses of Google products, and Google Analytics can be configured to respect those consent choices.
8. How We Share Your Information
We do not sell your personal data.
We may share or make personal data available to trusted service providers where this is necessary to operate our website, process enquiries, provide requested services or manage our business.
Depending on the services currently used on the website, these may include providers of:
- website hosting and technical infrastructure;
- email and communication services;
- Google services, including Google Sheets, Google Apps Script and Google Analytics;
- other technical or business services necessary to operate the website and respond to enquiries.
We may also disclose personal data where required by law, legal process or a lawful request from a competent authority, or where necessary to protect our legal rights, safety, property or the rights and safety of others.
9. Wedding Calculator Data and Email Delivery
When you submit your email address through the Wedding Flowers Calculator, your calculator selections and contact information may be transferred to our business systems for processing.
The generated estimate is sent to the email address you provide.
We retain the information associated with your calculator enquiry so that we can manage the enquiry, respond to you and maintain appropriate business records.
10. Data Retention
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including for the management of enquiries, provision of services, business administration and compliance with legal obligations.
The specific retention period depends on the type of information and the reason it was collected.
Where personal data is no longer required, we will delete it or anonymise it where reasonably possible, unless we are required or permitted by law to retain it for longer.
11. International Data Transfers
Some of our service providers, including providers of Google services, may process personal data outside the European Economic Area.
Where personal data is transferred outside the EEA, we rely on an appropriate legal mechanism for the transfer where required by applicable data protection law, such as an adequacy decision or appropriate contractual safeguards.
12. Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, alteration or disclosure.
However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.
13. Your GDPR Rights
Subject to applicable legal conditions and limitations, you may have the following rights:
- Right of access: to request a copy of the personal data we hold about you.
- Right to rectification: to request correction of inaccurate or incomplete personal data.
- Right to erasure: to request deletion of your personal data where the legal conditions are met.
- Right to restriction: to request that we restrict processing of your personal data in certain circumstances.
- Right to data portability: where applicable, to receive personal data you have provided to us in a structured, commonly used and machine-readable format.
- Right to object: to object to certain processing based on our legitimate interests, including certain forms of direct marketing.
- Right to withdraw consent: where processing is based on consent, you may withdraw that consent at any time.
- Right to lodge a complaint: you may lodge a complaint with the competent data protection supervisory authority.
14. Third-Party Websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices, security or content of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or applicable legal requirements.
The updated version will be published on this page together with a revised Effective Date.
16. Contact Us
If you have questions about this Privacy Policy, our processing of personal data, or wish to exercise your data protection rights, please contact us:
Email: info@flowerequilibrium.com
Phone: +32 489 51 14 93
Website: https://flowerequilibrium.com/
17. Legal Information
Natallia Hrusha
Equilibrium Flower Studio
TVA BE0792420417
Address (welcoming guests by appointment):
Boulevard du Regent, 29, 1000 – Bruxelles, Belgium